Tourism accreditation is a process designed to establish and to continually improve business standards for conducting tourism businesses. It aims to assist every tourism business to improve the way it operates. Thus, accreditation provides consumers and the industry with an assurance that a tourism operator is committed to quality business practices and professionalism in all aspects of the enterprise.
The main features of the national industry driven, voluntary tourism accreditation system are:
a) Recognised and accountable accreditation authorities at state, territory and industry sector level, as well as a national coordinating organisation operating with simple, transparent and cost effective administrative processes;
b) National consistency between jurisdictions in the interpretation and implementation of the accreditation standard, programs, guidelines and administration
c) Adherence to a national accreditation standard which encourages more consistent approaches to enable effective, efficient and sustainable business management and activities;
d) A unified and coordinated approach to promote the significance of accreditation to industry and consumers, including a nationally recognised accreditation trade mark (Logo);
e) Assistance, processes and partnerships to develop and provide resource materials which assist businesses to achieve accreditation; and
f) Authority, ability and independence of Program Managers capable of delivering, administering and enforcing accreditation programs to preserve the integrity of accreditation and its commercial value to participating enterprises.
The Role of TAAL
TAAL's charter is to provide leadership and coordination in the development and implementation of accreditation programs for the tourism industry within a national framework. It will provide for continuous increases in industry professionalism and standards, a quality experience for tourists throughout Australia and deliver clear business benefits for tourism enterprises.
TAAL has 11 Directors nominated from TAAL membership, appointed at the Annual Meeting and comprising:
· three persons representative of Tourism Industry Associations;
· four persons representative of Tourism Accreditation Program Managers, two of whom shall represent Generic Program Managers and two of whom shall represent Sectoral Program Managers;,
· two persons nominated by ASCOT, and,
· two independent persons.
· The Chairman is appointed by the Directors
Additionally, membership of TAAL is available to interested entities representative of the categories of Tourism Industry Associations, Tourism Accreditation Program Managers, Australian State and Territory Tourism Organisations, and, individual and interested parties/organisations.
TAAL retains the ownership of the Logo and will apply and maintain a range of processes to ensure the consistency and rigor of the Standard.
Activities of TAAL
TAAL being an industry driven accreditation system available to tourism business has key objectives which include:
a) To encourage the development and implementation of nationally consistent, industry driven, voluntary, Tourism Accreditation System throughout the tourism industry;
b) To evaluate and approve Accreditation Programs with or without amendment and issue a licence, with or without an annual licence fee, to approved Program Managers covering the use of the Logo;
c) To ensure the maintenance and development of the Standard for mandatory inclusion in all of the TAAL approved Accreditation Programs across Australia;
d) To authorise the maintenance and development of mandatory criteria for the approval of Accreditation Programs with respect to assessment, administration and enforcement procedures;
e) To facilitate the establishment of a Program License Holders Forum Representative of all Program Managers,
f) To work with the Program License Holders Forum to ensure consistent practice and standards;
g) To ensure all Program Managers institute and maintain a system whereby all accredited businesses are subject to an onsite verification visit at least every three years;
h) To establish and facilitate a database to enable all Program Managers to regularly update and maintain a web based register of tourism businesses that are accredited pursuant to the Standard; This database being accessible to industry and interested parties.
i) To oversee continuous development and quality improvement of the national system and provide national leadership in tourism accreditation;
j) To advise and assist in the marketing and promotion of the Logo, in partnership with Government tourism agencies and other interested parties;
To encourage marketing initiatives which increase consumer and industry awareness and understanding of tourism accreditation conducted by or in partnership with Government tourism agencies and state, territory and industry sector Accreditation Organisations;