Why become accredited

In an increasingly competitive global marketplace in which consumer expectations are constantly changing, the ability of any Australian enterprise – large or small – to remain viable and/or to grow requires an individual ‘recipe’ for continually improving the way it operates. Simply put, that recipe can be summed up as a commitment to continuous improvement.

Continuous improvement and best business practices are critical to the ongoing success of the Australian tourism industry in meeting the demands of this global marketplace. Such challenges can be best met through the establishment, maintenance and enforcement of agreed industry standards.

Tourism Accreditation is a process designed to establish and continually improve industry standards for conducting tourism businesses. It aims to assist every tourism business to improve the way it operates. Thus, Accreditation provides consumers and the industry with an assurance that a tourism operator is committed to quality business practices and professionalism in all aspects of the enterprise.